A Combo Platter of Print and Digital
Print and digital advertising still play a significant role in marketing strategies, allowing you to personalize your messages for your target customers. Digital advertising effectively targets specific demographics across a wider geographic net, while print advertising has proven beneficial at local levels.
Search Engine PPC & SEO
Search engine advertising can be broken down into two main categories: Pay-Per-Click (PPC) and Search Engine Optimization (SEO). Pay-per-click campaigns target specific search words or phrases and appear at the top of search engine results pages (SERPs). SEO strategy focuses on capturing organic search traffic by increasing the rank of your website by getting it closer to appearing on the first page of search results.
Social media advertising is indispensable because of rampant usage and ease of targeting. Social media advertising contains many other forms of digital advertising. For instance, it’s common to see native, display, or video ads in just about any social media feed.
Native ads are sponsored listings that seamlessly blend into your feed. Native advertising uses the interests and preferences users signal with likes, follows, and engagement and curates relevant in-feed ads.
Display ads are an affordable form of digital advertising because they aren’t as targeted as other advertising avenues. They typically take the form of pop-ups, banners, and landing pages, displaying text and images across broad audiences.
Kaboom can help you create an email marketing list that converts more of your existing leads into paying customers while simultaneously increasing your email opt-ins.
Video advertising is a powerful part of any successful marketing strategy. Not only is video the most popular form of content, but it’s also how people prefer to communicate and isn’t slowing down anytime soon.