Websites are often the first place consumers will learn more about your business. If your website can’t be easily located, potential customers will move on to the following best alternative product or service in your space. Websites can make or break the success of your business, which is why Kaboom ensures a visitor’s first experience on your website has them coming back for more. Here’s a closer look at Kaboom’s website design and development process:
Determine Goals and Direction
Before it comes time to design and develop a website for your business, it’s imperative to know what you’re trying to get out of your site in the first place. Do you need it to generate leads? Capture contact information? Will it be used as an informational hub? Or does it need to showcase your portfolio of work? The more questions we ask about your site’s purpose, the more clarity we’ll be able to carry forward into the next phase of the process, ultimately improving the final product.
Build Information Architecture
The information architecture determines your website’s page layout, navigation, and buyers' journey. It provides an overview of a website’s structure for designers and developers to follow as they build pages and add aesthetic elements.
Wireframes refer to the structure and outline of each page on a website, offering a glimpse at page layouts before adding detail and finishing touches. The wireframing stage is ideal for feedback before beginning the design process.
Now, designers can take the finalized wireframes and use them as blueprints during the design process. Designers bring your website pages to life, creating what your customers will interact with and see.
No website is complete without the words within the designs. Kaboom can help create content that not only entertains, informs, and delights your audiences; we also ensure the content is search engine optimized.